No one sets out planning on going to Poundland. That could be a general philosophical point about this great journey called life. It is also what the company that runs the everything-for-£1 retail chain actually admits.
Shoppers tend to pop in to Poundland when they are going to or coming back from somewhere. It, and its newly acquired sister brand — the cunningly different proposition called 99p Stores — will never be what in the industry they call a destination shopping location.
So when there’s a general shortfall in footfall, when there are fewer shoppers out on the streets — as there have been in this past golden shopping quarter stretching from Hallowe’en through Black Friday to Christmas and the seasonal sales — Poundland